Rural Delivery (Where the Mail Goes, Cream of Wheat Goes), 1906
Newell Convers Wyethexpand_more
Oil on canvasexpand_more
Gift of the National Biscuit Companyexpand_more 70.63
Not on Viewexpand_more
Cream of Wheat: as American as apple pie. That was the message of the innovative ad campaign for which this artwork was made. The Cream of Wheat company hired well-known artists to create paintings showing the breakfast cereal and its box as part of the fabric of American life. N. C. Wyeth, a celebrated American painter and illustrator, was a spirited interpreter of Western frontier life—fitting for someone depicting a product made in Grand Forks, North Dakota. From 1902 to 1926, the company commissioned over four hundred original works of art that appeared in full-page ads in leading magazines such as Ladies’ Home Journal and The Saturday Evening Post.
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Details
- Title
- Rural Delivery (Where the Mail Goes, Cream of Wheat Goes)
- Artist Life
- 1882 - 1945
- Role
- Artist
- Accession Number
- 70.63
- Curator Approved
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