orange and pink close up image of a woman's face wearing sunglasses; blue text fit into shape of lenses; blue and pink borders

%C2%A9 Victor Moscoso

The Chambers Brothers, March 28-30, 1967, April 4-6, The Matrix, 1967

Color lithographexpand_more

Gift of Paul Maurerexpand_more  2019.118.13

This concert poster by Victor Moscoso was an instant hit in the Bay Area music scene and became an icon of the psychedelic sixties and even seventies. It was never reissued like other Neon Rose posters, and so remains rare, yet it is nevertheless well-known for its simple design, vibrating color scheme, and wavering letterforms.

In more recent memory, Moscoso’s design inspired the movie posters of Cameron Crowe’s Almost Famous (2000), a semi-autobiographical film set in 1973 about a teenage boy who poses as an adult journalist so he can write a Rolling Stone cover story on the rise and fall of fictional rock band Stillwater.

Details
Title
The Chambers Brothers, March 28-30, 1967, April 4-6, The Matrix
Artist Life
American (born Spain), born 1936
Role
Artist
Accession Number
2019.118.13
Provenance
Paul Maurer, Minneapolis; given to MIA, 2019.
Catalogue Raisonne
Neon Rose 12
Curator Approved

This record is from historic documentation and may not have been reviewed by a curator, so may be inaccurate or incomplete. Our records are frequently revised and enhanced. If you notice a mistake or have additional information about this object, please email collectionsdata@artsmia.org.

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orange and pink close up image of a woman's face wearing sunglasses; blue text fit into shape of lenses; blue and pink borders

© Victor Moscoso

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