pink image of person on blue background; orange and pink flower shapes around image, petals contain text; pink and orange border;

%C2%A9 Victor Moscoso %2F Elaine Mayes

The Wildflower, March 3-5, The Matrix, 1967

Color lithographexpand_more

Gift of Paul Maurerexpand_more  2019.118.11

After noticing that promotional posters for venues like the Avalon Ballroom and Fillmore West were being collected by concertgoers, Victor Moscoso approached The Matrix nightclub with a proposal: Moscoso would provide the concert promoter with 200 posters for each show, free of charge, with the stipulation that he could sell as many more as he wished through his imprint Neon Rose. The arrangement was to Moscoso’s great advantage because it placed a spotlight on his art and allowed him to capitalize on the growing demand for psychedelic poster art.

Some Neon Rose poster issues differed from Moscoso’s original designs, as seen in this variant color scheme in which brilliant orange replaces the green borders and flowers of The Matrix’s first edition of 200.

Details
Title
The Wildflower, March 3-5, The Matrix
Artist Life
born 1938
Role
Artist
Accession Number
2019.118.11
Provenance
Paul Maurer, Minneapolis; given to MIA, 2019.
Catalogue Raisonne
Neon Rose 9
Curator Approved

This record is from historic documentation and may not have been reviewed by a curator, so may be inaccurate or incomplete. Our records are frequently revised and enhanced. If you notice a mistake or have additional information about this object, please email collectionsdata@artsmia.org.

Does something look wrong with this image? Let us know

pink image of person on blue background; orange and pink flower shapes around image, petals contain text; pink and orange border;

© Victor Moscoso / Elaine Mayes

Because of © restrictions, we can only show you a small image of this artwork. (You'll have to come see it in person.)