telephone with ivory colored plastic case; vertical design; rests on large bottom section with dial on bottom; large red button at center of black dial

"Ericofon" rotary-dial telephones, c. 1960 (designed 1941)

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In the early 1930s the Swedish company Ericsson switched from using sheet metal to form the base and handset of the traditional desk telephone to Bakelite, an early form of plastic. Twenty years later, with the availability of new, easily molded plastics, Ericsson’s designers transformed the phone’s appearance, essentially turning the handset by 90 degrees and incorporating the dial in its base. This practical, one-piece model was introduced to North America in 1960 where it was advertised as “the telephone that reflects your good taste.” The sculpted form, nicknamed “the cobra,” was available in 18 colors to complement every interior.

Details
Title
"Ericofon" rotary-dial telephones
Artist Life
1897-1994
Role
Designer
Accession Number
2000.174
Curator Approved

This record has been reviewed by our curatorial staff but may be incomplete. These records are frequently revised and enhanced. If you notice a mistake or have additional information about this object, please email collectionsdata@artsmia.org.

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telephone with ivory colored plastic case; vertical design; rests on large bottom section with dial on bottom; large red button at center of black dial