%C2%A9 Victor Moscoso %2F Elaine Mayes
The Wildflower, March 3-5, The Matrix, 1967
Color lithographexpand_more
Gift of Paul Maurerexpand_more 2019.118.11
Not on Viewexpand_more
After noticing that promotional posters for venues like the Avalon Ballroom and Fillmore West were being collected by concertgoers, Victor Moscoso approached The Matrix nightclub with a proposal: Moscoso would provide the concert promoter with 200 posters for each show, free of charge, with the stipulation that he could sell as many more as he wished through his imprint Neon Rose. The arrangement was to Moscoso’s great advantage because it placed a spotlight on his art and allowed him to capitalize on the growing demand for psychedelic poster art.
Some Neon Rose poster issues differed from Moscoso’s original designs, as seen in this variant color scheme in which brilliant orange replaces the green borders and flowers of The Matrix’s first edition of 200.
Details
- Title
- The Wildflower, March 3-5, The Matrix
- Artist Life
- born 1938
- Role
- Artist
- Accession Number
- 2019.118.11
- Provenance
- Paul Maurer, Minneapolis; given to MIA, 2019.
- Catalogue Raisonne
- Neon Rose 9
- Curator Approved
This record is from historic documentation and may not have been reviewed by a curator, so may be inaccurate or incomplete. Our records are frequently revised and enhanced. If you notice a mistake or have additional information about this object, please email collectionsdata@artsmia.org.
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© Victor Moscoso / Elaine Mayes